Selling beauty products online is no longer optional. It’s expected. Customers want convenience. Whether you run a full-service salon, a boutique spa, or a beauty bar with retail, your ability to sell directly online, across mobile, desktop, and social platforms, can make or break your growth.
But here’s the catch:
You need an ecommerce platform that’s built for more than just product pages. You need one that works with how beauty professionals sell, book, and manage their business, especially if you carry in-store brands, upsell services, or run loyalty programs.
The good news?
You don’t have to piece everything together yourself.
We’ve tested dozens of tools. These are the three ecommerce platforms we recommend for beauty supply salons that want to sell products and grow revenue, online and off.
My Top Ecommerce Platforms for Beauty Salons
Shopify: Best all-around ecommerce solution with robust POS and beauty integrations
Squarespace Commerce: Ideal for salons that prioritize design and simplicity
Square Online: Best for service-based beauty businesses that want to sell products and take appointments
Shopify
Best all-around ecommerce solution with robust POS and beauty integrations
Pricing: Starts at $39/month; 3-day free trial + $1/month for first 3 months
Shopify is the industry standard for ecommerce, and for good reason.
It’s fast, powerful, and flexible enough to support everything from haircare product sales to appointment booking and in-store POS. If you run a beauty supply salon and want one platform to do it all, this is where we recommend starting.
Why It Works for Beauty Salons
Shopify has an entire app ecosystem focused on health and beauty. That means you can sell everything from shampoo bundles to skincare kits, sync inventory across locations, and even integrate local delivery or curbside pickup, all from one dashboard.
A few highlights:
POS Integration: Use Shopify POS to manage both in-store and online orders.
Inventory Sync: Real-time inventory updates between your salon and online store.
Beauty-Focused Themes: Templates like “Envy” and “Startup” are built to showcase product visuals.
Apps for Loyalty & Booking: Add tools like Marsello for loyalty programs or Sesami for appointment booking.
Smart Automations for Busy Salons
Shopify also helps you automate the small stuff. Use “Shopify Flow” to create workflows like:
Sending a follow-up email after a purchase
Restocking alerts for fast-selling items
Upsell prompts for related products
You don’t need to be technical. Most of this is drag-and-drop.
Pros & Cons
| Pros | Cons |
|---|---|
| Huge app ecosystem with salon-specific features | Monthly cost can rise with added apps |
| All-in-one ecommerce, POS, and marketing platform | Slight learning curve for beginners |
| Excellent mobile experience for both buyers and sellers |
Shopify Alternatives
If you want a similar experience with more design freedom, BigCommerce is a solid alternative. But Shopify’s integrations and beauty-focused ecosystem still give it the edge for most salons.
Squarespace Commerce
Ideal for salons that prioritize design and simplicity
Pricing: Starts at $23/month with ecommerce tools; 14-day free trial
If aesthetics are a top priority, say you’re a high-end brow studio, nail artist, or minimalist hair bar—then Squarespace Commerce is worth serious consideration.
You’ll get a beautifully branded online store with product sales built right in, and it doesn’t require a designer to get started.
Why It Works for Beauty Brands
Squarespace offers modern, photo-forward templates that make your product line shine. You can customize everything: colors, fonts, layout, and product image presentation.
It also includes:
Product Variants: Easily manage shades, sizes, and kits for your beauty items.
Service Booking Add-ons: Use Acuity Scheduling to accept appointments.
Membership Areas: Offer exclusive product access or skincare classes behind a paywall.
Email Campaigns: Built-in tools for promoting sales and product drops.
Minimal Setup, Maximum Style
Everything is managed through a visual editor. So you can drag and drop product sections, galleries, or banners without code.
It’s great for solo stylists, estheticians, or salon owners who want a sleek store without spending hours tweaking settings.
Pros & Cons
| Pros | Cons |
|---|---|
| Stunning design and branding control | Fewer advanced ecommerce features |
| Built-in scheduling and email tools | Limited third-party app support |
| Easy to update, even on mobile |
Squarespace Alternative
If you’re looking for similar design control but want more ecommerce power, Webflow is worth exploring—but expect a steeper learning curve.
Square Online
Best for service-based beauty businesses that want to sell products and take appointments
Pricing: Free plan available; paid plans start at $29/month
Square is already a go-to for salons, spas, and barbershops that use its POS system. The best part? You can launch a free online store that syncs with your services and products.
It’s ideal if you’re already using Square at your front desk or checkout counter.
Why It Works for Beauty Salons
With Square Online, you can:
Sell products online and in-store, with inventory synced
Offer curbside pickup, shipping, and local delivery
Book appointments using Square Appointments
Run loyalty programs or customer messaging from the same dashboard
It also integrates directly with Instagram and Facebook Shops, which helps drive more visibility for your product line.
Great for Low Overhead or Quick Startups
You can set up your store in less than an hour, with no monthly fee. Just pay processing fees when you make a sale.
That makes it perfect for beauty entrepreneurs testing new product lines or looking to scale gradually without upfront costs.
Pros & Cons
| Pros | Cons |
|---|---|
| Free ecommerce plan available | Less customization compared to Shopify |
| Seamless service + product sales | Limited theme design options |
| Works perfectly with Square POS and Appointments |
Square Alternative
If you need more design flexibility but want to keep the appointment-booking flow, Wix offers both ecommerce and service-based scheduling in a more customizable format.
Which Platform is Best for You?
Here’s a quick breakdown by use case:
| Use Case | Best Platform |
|---|---|
| Selling both products and services at scale | Shopify |
| Prioritizing aesthetics and simplicity | Squarespace |
| Just starting or already using Square POS | Square Online |
Each platform has strengths. But the one that fits your workflow, audience, and goals will win.
Whether you’re looking to grow your product line, streamline in-salon and online inventory, or expand into new channels like Instagram Shopping, these tools can get you there.
FAQs for Beauty Salons Choosing an Ecommerce Platform
Can I sell beauty products and take appointments in one place?
Yes. Both Shopify and Square Online offer integrations for booking services and selling products from the same platform. For example, Shopify lets you use apps like Sesami for appointments. Square has Square Appointments built in.
Which platform is best if I already use Square POS in my salon?
Stick with Square Online. It connects seamlessly with your existing system, syncs your product inventory, and requires no migration headaches. You can even set up a free online store.
I want a clean, minimal website that looks like a high-end brand. What should I use?
Squarespace is your best option for visual storytelling and design control. The templates are ideal for showcasing luxury skincare, curated beauty collections, or boutique salon experiences.
Do I need coding skills to use these platforms?
No. All three platforms are beginner-friendly. You can use drag-and-drop editors, built-in themes, and visual customization tools. Shopify offers more advanced customization if you want to scale or hire a developer later.
Can I sell directly through Instagram and TikTok?
Yes. Shopify, Square Online, and Squarespace all support social selling through Instagram Shopping and other integrations. More on that below.
Quick Platform Comparison
| Feature | Shopify | Squarespace | Square Online |
|---|---|---|---|
| Best For | Full-service salons scaling ecommerce | Boutique salons focused on design | Solo stylists or Square POS users |
| Product Sales | Yes | Yes | Yes |
| Service Booking | Yes (via apps) | Yes (via Acuity) | Yes (native integration) |
| POS Integration | Shopify POS | Limited | Square POS |
| Pricing | From $39/month | From $23/month | Free plan available |
| Ease of Use | Moderate | Easy | Very Easy |
| Design Flexibility | High | Very High | Moderate |
| App Marketplace | 8,000+ apps | Limited | Moderate |
| Social Selling | Yes | Yes | Yes |
Add-Ons for Social Commerce and Growth
If you’re serious about growing your beauty brand beyond the salon chair, here are a few tools that integrate seamlessly with the platforms above:
1. Instagram and Facebook Shops
All three platforms support product catalog syncs for Instagram Shopping and Facebook Shops. This allows you to tag products in your posts, Reels, and Stories.
Shopify Integration: Meta by Shopify
Square Integration: Sell on Facebook and Instagram
Squarespace Integration: Native or via Meta Business Tools
2. Email and SMS Marketing
Building a list is key for product drops, service reminders, and flash sales.
Shopify: Klaviyo or Shopify Email
Squarespace: Built-in email campaigns
Square: Square Marketing
3. Loyalty Programs for Beauty Clients
Reward repeat clients and product buyers with loyalty points, birthday discounts, or early access to launches.
Shopify: Smile.io
Square: Square Loyalty
4. Beauty-Focused Checkout Upsells
Increase average order value by recommending complementary items (like adding a heat protectant when someone buys a flat iron).
Shopify: ReConvert
Squarespace: Add manually with product blocks
Square: Customize with item modifiers
If you want to grow your salon beyond the chair, these platforms can help you do it:
Launch a digital storefront
Automate reorders and reminders
Streamline pickup and delivery
Expand your product line to new audiences
Sell while you sleep
And you don’t need a developer or a big team to get started.
Start with the platform that fits your style, your workflow, and your goals. Each of these options is scalable and proven to work for beauty businesses at every stage.
