Eyebrow tinting has exploded in popularity. Clients love the low-maintenance beauty routine. You love the quick turnaround and high margins. The “clean girl aesthetic” has made brow tinting a must-have service.
But here’s the reality: managing eyebrow tinting appointments is trickier than it looks.
You need to track patch testing (required 24-48 hours before first appointments). Color consultations take time. Before/after photos are crucial for your portfolio. Clients need rebooking reminders every 4-6 weeks. And let’s be honest, no one wants to play phone tag when their brows are growing out.
The traditional appointment book can’t handle the complexity of modern brow services.
Consider what eyebrow tinting actually requires:
- Patch testing scheduling 24-48 hours before new client appointments
- Color consultation time built into appointment durations
- Portfolio management for showcasing your before/after transformations
- Service combinations (tinting + waxing + lamination) with proper timing
- Automated rebooking based on individual hair growth cycles
- Client forms capturing allergies, medications, and previous reactions
But most appointment software treats brow tinting like a generic 15-minute service. They miss the nuances that make this business profitable: the consultation process, the patch testing requirements, the importance of visual portfolios, and the recurring nature of the service.
These are the five appointment software solutions I see the most successful eyebrow tinting specialists and brow bars using to streamline their bookings, showcase their work, and build recurring client relationships.
My Top 5 Eyebrow Tinting Appointment Software for 2025
- Fresha: Best overall platform with free core features and massive marketplace exposure for brow artists
- GlossGenius: Perfect for premium brow studios focusing on sophisticated client experiences and professional branding
- Booksy Biz: Ideal for dedicated brow and lash specialists with strong no-show protection and client acquisition features
- Square Appointments: Best for salons wanting seamless payment processing and professional point-of-sale integration
- Vagaro: Comprehensive solution for full-service salons offering brow services alongside other beauty treatments
Fresha
Best for independent brow artists and small studios wanting professional features without monthly fees
Pricing: Free core plan; Plus plan at $9.95 per month per team member
I’ve seen Fresha transform how eyebrow specialists operate their businesses. What started as a simple booking platform has evolved into the complete business solution powering over 450,000 beauty professionals worldwide—and brow artists are some of their biggest success stories.
Fresha aims to be the ultimate software choice for waxing. Available for businesses of all sizes, from local boutique salons to international spa chains, it supports over 450,000 stylists and professionals globally, helping them elevate their service and exceed customer expectations.
Build Your Brow Portfolio Like a Pro
Eyebrow tinting is all about the transformation. Fresha’s portfolio system lets you upload unlimited before/after photos, organize them by service type (tinting only, tint + shape, brow lamination combos), and even tag specific color matches and techniques.
When clients browse your services online, they see your actual work—not stock photos. This visual proof is crucial for brow services where clients need to trust your color matching and shaping skills.
I know a brow artist in Austin who gets 40% more bookings for premium services simply because clients can see her tinting portfolio upfront. The visual evidence builds confidence before they even walk through the door.
Get Discovered by Clients Searching for Brow Services
Here’s where Fresha really excels: organic client discovery through their marketplace.
Fresha helps you attract new clients and boost revenue through our global beauty and wellness marketplace, where millions of people discover and book services every month.
When someone searches “eyebrow tinting near me” or “brow lamination,” your studio can appear in Fresha’s app results. This exposure is particularly valuable for brow services, where clients often research extensively and compare artists before booking.
A brow specialist I know in Denver gets 5-7 new clients weekly just from Fresha marketplace visibility. That’s $300-450 in additional revenue per week with zero advertising budget.
Handle Patch Testing and Consultation Scheduling
Eyebrow tinting requires patch testing for new clients 24-48 hours before their appointment. Fresha’s service builder lets you create “Patch Test” as a separate, quick appointment that automatically triggers booking the main service.
The system can send automated reminders about patch test results and preparation instructions for the actual tinting appointment. This automation ensures compliance while reducing the administrative burden on your team.
For consultation appointments, you can set up different service durations: quick touch-ups (15 minutes), full tint and shape (45 minutes), or premium packages with consultation and multiple services (90 minutes).
Pros & Cons
Pros | Cons |
---|---|
Completely free for solo brow artists with full portfolio features | Plus plan required for advanced team management and marketing automation |
Massive marketplace exposure brings new eyebrow tinting clients | 20% commission on marketplace bookings (industry standard) |
Specialized service combinations perfect for brow + lash packages | Can feel overwhelming for artists who only want basic booking |
Fresha Alternative: Phorest
Phorest offers comprehensive salon management with strong client retention tools and detailed reporting. However, it’s primarily designed for larger salons and lacks the marketplace exposure and portfolio features that make Fresha so effective for individual brow artists.
GlossGenius
Best for premium eyebrow studios creating luxury client experiences and charging premium rates
Pricing: Starting at $24/month for solo practitioners; scales with team size
GlossGenius understands that eyebrow tinting is an intimate service where presentation matters. If you’re positioning your brow studio as a premium experience, this platform delivers the sophistication that justifies higher prices.
GlossGenius has a sophisticated, modern look that allows you to showcase your style to clients and stand out in a crowd.
Create Trust Through Professional Presentation
Your booking experience sets client expectations before they arrive. GlossGenius creates an elevated experience that helps clients feel confident about trusting you with their brows.
The platform’s elegant design, custom branding options, and professional communication style immediately convey that you’re a serious, skilled brow artist worth premium pricing.
Clients love the easy interface. I love not chasing people down.
Automated Client Journey for Brow Services
Eyebrow tinting clients need more guidance than most beauty services. GlossGenius automates the entire client experience:
- Pre-appointment prep: Automatic messages with preparation instructions (no retinoids, avoid sun exposure)
- Patch test reminders: Ensures clients complete testing 24-48 hours before service
- Color consultation forms: Digital forms capture current brow routine, desired results, and color preferences
- Post-service care: Aftercare instructions sent automatically with specific tinting care tips
- Rebooking automation: Smart reminders based on individual hair growth cycles (typically 4-6 weeks)
GlossGenius offers a flat 2.6% processing rate for all transactions with no hidden fees, along with a mobile POS system and card readers for in-person payments.
Smart Forms That Capture Everything You Need
Brow tinting requires detailed information: current skincare routine, medications that affect hair growth, previous allergic reactions, desired color intensity.
GlossGenius’s Genius Forms automatically create customized intake forms based on your services. The system prompts clients to update their information before each appointment, ensuring you have current details about their routine and any changes.
This documentation protects your business while ensuring optimal color results and client safety.
Pros & Cons
Pros | Cons |
---|---|
Most professional, luxury-focused booking experience in the industry | Higher monthly cost than basic alternatives |
Excellent automation for brow-specific client care and rebooking | Limited marketplace exposure compared to Fresha/Booksy |
Flat 2.6% payment processing with no hidden transaction fees | Fewer third-party integrations available |
GlossGenius Alternative: Boulevard
Boulevard offers similar premium positioning with advanced email marketing features and sophisticated client management. However, it starts at $175/month, making it significantly more expensive than GlossGenius for most eyebrow studios.
Booksy Biz
Best for dedicated brow and lash specialists focused on maximizing bookings and reducing revenue loss
Pricing: Starting around $30/month with all features included
Booksy has carved out a special niche serving brow and lash specialists. With over 15 million clients using their platform to book beauty appointments, they understand exactly what eyebrow artists need to succeed.
Booksy stands out as the best software for brow & lash technicians for several reasons, offering a comprehensive solution tailored to the unique needs of beauty professionals specializing in brows and lashes.
No-Show Protection That Actually Works for Brow Services
Missed eyebrow appointments are particularly costly because the time slots are usually booked weeks in advance during peak weekend hours. Booksy’s no-show protection creates real accountability:
Booksy reduces no-shows by up to 25% with prepayments, cancellation fees, and automatic reminders. For brow artists charging $40-80 per tinting service, this protection can save hundreds in lost revenue monthly.
The system can require deposits for first-time clients or during busy periods, and automatically charges cancellation fees for late cancellations. This helps ensure your weekend slots stay profitable.
Specialized Features for Brow Artists
Booksy isn’t just generic booking software—it’s built specifically for beauty professionals like brow artists:
- Portfolio showcase with before/after galleries organized by service type
- Client history tracking with photos and notes from previous appointments
- Service combinations perfect for tint + wax + lamination packages
- Automated marketing with campaigns tailored to brow service schedules
- Review collection that automatically requests feedback after appointments
With over 38 million clients world wide using Booksy to book appointments, you are guaranteed to increase your reach.
Built-in Marketing That Understands Brow Cycles
Eyebrow tinting clients need rebooking every 4-6 weeks. Booksy’s marketing automation understands these cycles and sends targeted campaigns:
- Rebooking reminders sent automatically 3.5 weeks after service
- Seasonal promotions for back-to-school or holiday brow prep
- Package promotions encouraging clients to book tinting with other brow services
- Birthday campaigns with special offers for loyal clients
Pros & Cons
Pros | Cons |
---|---|
Specifically designed for brow and lash specialists with tailored features | Higher monthly cost than basic scheduling tools |
Massive client base (38 million users) for discovery and bookings | Can feel feature-heavy for very simple operations |
Industry-leading no-show protection saves significant revenue | Learning curve to master all specialized brow/lash features |
Booksy Biz Alternative: Mangomint
Mangomint offers modern salon software with excellent customer service and intuitive design. However, it starts at $165/month and lacks the brow/lash-specific features and massive client marketplace that make Booksy compelling for eyebrow specialists.
Square Appointments
Best for salons wanting professional payment processing and seamless retail integration
Pricing: Free for solo providers; Plus at $29/month per location; Premium at $69/month per location
Square Appointments excels when you need more than just booking—you need a complete business system that handles brow services, retail sales, and professional payment processing.
Square Appointments has made significant strides in 2024-2025, particularly standing out out for their hardware quality and integration capabilities. When it comes to point-of-sale units and hardware, Square leads the pack with what many consider the best-looking and most modern equipment in the industry.
Professional Hardware Perfect for Brow Studios
Square’s payment terminals are designed for real-world beauty service use. Clients can easily complete payments and add tips while their freshly tinted brows set and they’re getting their aftercare instructions.
Take payments using just your phone with Tap to Pay on iPhone and Tap to Pay on Android — no hardware required. Accept every major type of payment your clients prefer, whether that’s tap, chip, card on file, Apple Pay, Google Pay, Cash App Pay, or Cash App Afterpay.
No more awkward cash transactions or outdated card readers that make your studio look unprofessional.
Retail Integration That Boosts Revenue
Successful brow artists don’t just provide services—they sell aftercare products, brow tools, and maintenance items. Square’s retail integration makes this seamless:
- Inventory management for brow pencils, growth serums, and aftercare products
- Automatic stock alerts when popular items are running low
- Package deals combining services with retail products
- Gift card sales perfect for brow maintenance packages
I know brow artists using Square who’ve increased their average transaction by 35% just by making retail sales easier and more professional.
Build Your Business Ecosystem Step by Step
Square’s “Lego approach” lets you start simple and add features as you grow:
- Start with basic appointment booking (free for solo brow artists)
- Add professional POS for retail and tip processing
- Include Square Marketing for email campaigns and client retention
- Build a website with Square Online that syncs with your booking system
Everything works together automatically. A client books a brow tinting appointment online, purchases aftercare products during checkout, and their information updates across all systems.
Pros & Cons
Pros | Cons |
---|---|
Free plan perfect for starting brow artists with professional features | Limited advanced marketing features compared to dedicated beauty platforms |
Best-in-class payment processing and hardware for professional image | Plus/Premium plans can get expensive for larger brow studios |
Excellent retail integration for selling brow products and aftercare | Newer marketplace with smaller user base than Booksy/Fresha |
Square Appointments Alternative: Acuity Scheduling
Acuity Scheduling offers robust scheduling features with good customization options. However, it lacks the payment processing integration, retail capabilities, and professional hardware that make Square so appealing for retail-focused brow studios.
Vagaro
Best for full-service salons offering eyebrow tinting alongside hair, nails, and other beauty services
Pricing: Starting at $25-30/month with additional team members at $10 each
Vagaro takes the comprehensive approach to salon software. If you’re running a full-service salon where eyebrow tinting is one of many services, this platform handles every aspect of your operation.
Vagaro salon software has a base $25 monthly cost that includes scheduling, membership creation, appointment reminders & many more solutions.
Website Integration That Keeps Clients on Your Site
Here’s where Vagaro really shines: seamless website integration that maintains your professional brand.
The platform impresses with its website integration features. Clients can book appointments, choose specific staff, and purchase gift cards directly through your site without being redirected.
This is crucial for brow services where clients often research your work and compare before booking. Instead of sending them to a third-party booking page, they stay on your professional website throughout the entire process.
AI-Powered Content for Professional Marketing
Eyebrow studios need to educate clients about different tinting options, preparation requirements, and aftercare. Vagaro’s AI tools help create professional content:
New AI tools help craft professional service descriptions and marketing content, making it easier to maintain a professional online presence.
The system can generate descriptions for different brow services, explain the tinting process, set proper expectations, and create aftercare instructions—all in your brand voice and style.
 Management for Multi-Service Salons
If you offer eyebrow tinting alongside hair, nails, and other services, Vagaro handles the operational complexity:
- Inventory tracking for different tint colors, developers, and aftercare products across all services
- Staff scheduling with specialists for different service categories
- Client database with complete service history across all treatments
- Financial reporting showing profitability by service category and staff member
- Integrated marketing for cross-selling between service categories
Vagaro supports over 90,000 businesses daily. Vagaro customers include nail salons, tattoo parlors, pet grooming parlors, med spas, chiropractors, personal trainers, dance studios, and gyms.
Pros & Cons
Pros | Cons |
---|---|
Comprehensive all-in-one business management for multi-service salons | Interface can feel slower and less intuitive than specialized platforms |
Excellent website integration maintains professional brand consistency | Clients must create Vagaro accounts to book appointments |
AI-powered content creation for professional service descriptions | Learning curve due to extensive feature set across all business areas |
Vagaro Alternative: Zenoti
Zenoti offers enterprise-level features with sophisticated reporting and multi-location management. However, with pricing starting around $300/month, it’s designed for larger salon chains rather than individual brow studios or small salons.
Essential Features Every Eyebrow Tinting Business Needs
Beyond basic appointment booking, here are the specific features that matter most for eyebrow tinting services:
Portfolio Management: Professional before/after galleries that showcase your color matching and shaping skills to build client confidence.
Patch Testing Coordination: Systems that track 24-48 hour patch testing requirements and automatically schedule follow-up appointments.
Color Consultation Tools: Digital forms that capture current brow routine, desired results, skin tone considerations, and color preferences.
Service Combinations: Ability to package tinting with waxing, threading, or lamination services with appropriate timing buffers.
Rebooking Automation: Smart reminders based on individual hair growth cycles, typically 4-6 weeks for tinting maintenance.
Client Education: Automated pre and post-care instructions specific to brow tinting (avoiding retinoids, proper aftercare, etc.).
Industry Tools That Complement Your Eyebrow Business
Beyond appointment software, here are additional tools that successful brow artists use:
- Ring Light and Phone Mount for consistent, professional before/after photography
- Canva Pro for creating service menus, aftercare cards, and social media content showcasing transformations
- Instagram Business for building your brow portfolio and attracting clients through visual content
- Google My Business for local SEO and managing reviews from brow tinting clients
- QuickBooks for tracking product costs vs. service revenue and managing business finances
Wrapping up
The right appointment software doesn’t just organize your calendar, it becomes the foundation for building a thriving, recurring-revenue beauty business.
Each of these five platforms excels in different areas:
- Choose Fresha if you want professional features without monthly fees, plus access to millions of potential brow clients through their marketplace
- Select GlossGenius if you’re positioning yourself as a premium brow artist and want sophisticated client experiences that justify higher pricing
- Pick Booksy Biz if you’re a dedicated brow/lash specialist who wants features specifically designed for your services and strong revenue protection
- Go with Square Appointments if seamless payment processing and retail integration are important for selling brow products and aftercare
- Choose Vagaro if you’re running a full-service salon where brow tinting is part of a comprehensive service menu
The best appointment software is the one that matches your current business model while supporting your growth ambitions.
Start with a free trial of whichever system aligns with your brow business goals. Your clients will love the professionalism, and you’ll love having more time to focus on creating beautiful, confidence-boosting brow transformations.
Because in the eyebrow business, it’s all about the transformation, and the right technology helps you deliver consistent, stunning results that keep clients coming back every month.